MAX'IS creations | jessalynlee

Website for MAX'IS Creations

Guiding the user flow of a mug company to tell a story

Screenshot 2024-12-02 at 10.31.43 PM.png

Screenshot 2024-12-02 at 10.30.14 PM.png

Role

Web Designer

Team

Web Designer

Marketing Lead

Graphic Designer

Tools

Adobe Photoshop

Procreate

Website Builder

Duration

1 month (June 2024)

Focusing on the Branding UI

My goal is to highlight the message behind the brand, which is crucial to the products being sold.

Screen Recording 2024-11-20 at 6.35.22 PM.gif

Max's Story, for Context

Max has been the Chief Creator of MAX’IS Creations since he was in 2nd grade! He also happens to have dyslexia, a language-based learning difference often linked to creativity. This gift created the sensation, The Mug with a Hoop!®. He is proud to raise awareness through this brand for the talent and ingenuity of the 1 in 5 kids in the U.S. who happen to learn and think differently.

Visual System

Paragraph

Aa
Montserrat

Header

Aa
Pacifico Regular

Information Architecture

There are two separate pages on the navigation bar for:

01 The story of Max's brand

01 Having two separate pages brings attention to the fact that MAX came up with the idea, not just his dyslexia.

02 Having a page dedicated to dyslexia emphasizes how this brand positively impacts this community.

02 His dyslexia and its impact

Screenshot 2024-12-18 at 11.30.20 PM.png

First-person Storytelling

By dedicating pages on the website to highlight Max's young achievements
and the impact he has on his community through images and his first-person storytelling, customers are able to connect with the brand.

Screenshot 2024-12-19 at 12.28.06 AM.png

Screenshot 2024-12-02 at 10.32.58 PM.png

Screenshot 2024-12-02 at 10.31.51 PM.png

Screenshot 2024-12-02 at 10.31.34 PM.png

Screenshot 2024-12-19 at 12.27.50 AM.png

Screenshot 2024-12-19 at 12.30.32 AM.png

Key Takeaways

The importance of branding
I learned how important storytelling is through branding. It is how users remember an experience.

Importance of Collaborating and Communicating
I regularly communicated with the marketing lead to keep the feel of the website consistent with the message of the brand. I also worked in collaboration with other graphic design interns to make sure other marketing materials were aligned.

Website for MAX'IS Creations

Guiding the user flow of a mug company to tell a story

My goal is to highlight the message behind the brand, which is crucial to the products being sold. ​

Visual System

Paragraph Aa Montserrat

Header Aa Pacifico Regular

Information Architecture​​

There are two separate pages on the navigation bar for:

01 The story of Max's brand

01 Having two separate pages brings attention to the fact that MAX came up with the idea, not just his dyslexia. 02 Having a page dedicated to dyslexia emphasizes how this brand positively impacts this community.​

02 His dyslexia and its impact

First-person Storytelling By dedicating pages on the website to highlight Max's young achievements and the impact he has on his community through images and his first-person storytelling, customers are able to connect with the brand.

Key Takeaways​

The importance of branding​ I learned how important storytelling is through branding. It is how users remember an experience.

Importance of Collaborating and Communicating​ I regularly communicated with the marketing lead to keep the feel of the website consistent with the message of the brand. I also worked in collaboration with other graphic design interns to make sure other marketing materials were aligned.

My goal is to highlight the message behind the brand, which is crucial to the products being sold.

Paragraph

Aa
Montserrat

Header

Aa
Pacifico Regular

Information Architecture

01 Having two separate pages brings attention to the fact that MAX came up with the idea, not just his dyslexia.

02 Having a page dedicated to dyslexia emphasizes how this brand positively impacts this community.

First-person Storytelling

By dedicating pages on the website to highlight Max's young achievements
and the impact he has on his community through images and his first-person storytelling, customers are able to connect with the brand.

Key Takeaways

The importance of branding
I learned how important storytelling is through branding. It is how users remember an experience.

Importance of Collaborating and Communicating
I regularly communicated with the marketing lead to keep the feel of the website consistent with the message of the brand. I also worked in collaboration with other graphic design interns to make sure other marketing materials were aligned.